“Sharing” Pure Aloha

On November 17 at the second Night Market, Uncle Clay’s House of Pure Aloha took part in a shave ice experiment our UMU crew and HOPA dreamed up. During the summer we ran a campaign where people of Hawaii donated over 700 shave ice to be shared with others.

On Saturday, HOPA gave away over 115 gifted shave ice for their first Sharing Day. The news of “gifted shave ice” traveled fast through the crowds of the Night Market and before long there was a line half way across the street.

When the patrons were told that their shave ice would be gifted from a donor, they were blown away. They loved the idea and the concept of what HOPA was doing, sharing it forward and spreading the pure aloha of The House!

The mission of HOPA is to inspire a worldwide movement of Pure Aloha – one shave ice at a time, which is exactly what took place at the Night Market. HOPA brought the spirit of aloha and ‘ohana to the attendees and showed them something most had never seen before.

In the spirit of sharing it forward, many of the recipients donated into the shave ice fund, with a total of $220.06 being given.

This Sharing Day was the first of many and the Night Market was a perfect location for the launch of the campaign. With the mix of food, fun, and fashion, it brought with it a large variety of individuals. All who seem to love gifted shave ice!